外贸翻译人日常工作，找客户发邮件→石沉大海→周而复始，有没有想过，其实你一开始的开发信就踩了大坑？
今天分享开发信4大误区+开发信如何写+如何在短短几秒钟抓住客户的眼球文末还有海关数据福利免费领取，赶紧搜客户实操一下吧
第一坑：开发信越长越好越能体现你的真诚？恭喜你，掉坑里了，试想下，客户忙碌了一天，打开邮箱，看到这么长的开发信，还会打开认真的阅读吗？相信如果是你，也是赶紧叉掉垃圾广告。
第二坑：附上完整的产品目录，供客户选择？恭喜你，又掉坑了！
原因很简单：附件太大容易检测为垃圾邮件。产品目录繁多，客户不知如何选择，尤其是如果对产品没有明确的要求。PS：在你给客户发邮件时，你应该了解客户的需求，做到对症下药。
第三坑：标题表明合作意向，没有明确的主题，让客户选择你？Establishing Trade Relations（一看就是推销信）we wan to cooperation with you（推销信）we are xxx Co.,Ltd（客户不一定了解你公司）...为什么不能这样写呢？因为一眼看出来你是推销的开发信，如果你一天收到几十封这样的邮件，你还会有打开的兴趣吗？第四坑：过度注重英语表达拒绝秀英文，言简意赅把你的意思表达清楚即可，一个英国的英文都分几个派系，更何况是全球市场，还有，你写的太漂亮了，客户如果母语不是英文，根本理解不了标题是核心一个好的邮箱标题，至少提高打开率50%，因为客户第一眼看到的就是标题，两个建议：
1.不建议夸夸其谈表明合作关系：直接表明合作意向。
2.推荐以下标题：新技术、新设计、行业排名、降价、交期短、免费样品开场白则是决定了你在客户那里的印象分，你需要在短短几秒钟，就抓住客户的眼球，好的开场白决定邮件的“完播率”，这里有40个比 “How are you”更有效的邮件开场白。
一、当你需要正式的时候I saw you are looking for ... on ...It's my pleasure to introduce myself.It’s wonderful to hear from you.I trust this email finds you well.I hope you enjoyed your weekend.I hope you’re having a terrific day. (or a great week)I’m reaching out about…Thank you for your help/the update.Thanks for getting in touch.Thanks for your news.
二、当你要跟进对方的时候Have you checked the last letter...How about the progress of..I’m checking in on…I’m getting back to you about…I‘m wondering if you checked..
As we discussed before…Can you provide me with an update on…To follow up…
三、当你想展示善意的时候Hope you are doing well…Hope everything are going OK with you.Congratulations on…How about your recent business？How did your recent project process? I loved your recent photo/article/social media post.It was fantastic to see you ..
四、当你表现幽默和随意的时候Happy “Not workday.”Hello from the other country.Good news—there's only 4 more days until Friday.I hope you’ve had your coffee already.
It’s me again.Happy to see you again.It's the letter that you want from me.Just what you wanted—another email!
五、你应避免不去使用的开场白I haven’t heard back from you…Still didn't receive your reply..Checking to see if you received my last email.Do you have a little time to discuss…I contacted you a few times over the past 2 weeks…As per my last email.
2024年10月23日