标准化治疗方案翻译-中英对照
建立庞大的数据库， 巩固市场地位
项目目的：
为VIP会员提供关爱服务，体现项目的附加价值。
推广标准化治疗方案，提高患者的依从性。
目标客户：已经是项目会员的，并且已经用美罗华治疗的患者。
项目内容：
专家预约服务；定期兑换会员礼品；网站、800热线VIP服务
以销售代表为主，以其所负责的市场区域为单位开展活动。
在销售额排名中top30的医院中开展。
专家门诊电话预约，通过网站、800 VIP登陆，享受增值服务
启动时间：2010年11月。
VIP活动－健康大讲堂
项目目的：
由经验丰富的临床医生为患者讲解淋巴瘤的疾病知识及药物治疗的知识；
现场答疑，专家咨询个性化服务；
推广标准化治疗方案，用足疗程，提高患者的依从性，成为美罗华的忠实用户
目标客户：正在接受美罗华治疗的VIP会员患者；通过VIP会员引荐需要用美罗华治疗的普通会员；正在用美罗华治疗没有加入项目的非会员。
项目实施：
以销售代表为主，以其所负责的市场区域为单位开展活动。
在销售额排名中top20的医院中开展。
形式为院内讲座，销售代表负责联系专家和组织患者，联系场地等。
每次院内讲座，以10～20名患者为宜，每半年一次，共计30场。
辅之以资料袋（包括健康手册及定期兑换的礼品）。
启动时间：2010年11月。
VIP会员－会员活动
项目目的：
通过患者俱乐部的活动，提供一个淋巴瘤患者相互交流的平台；
重建患者痊愈的信心，使患者坚定信念，接受美罗华治疗直至痊愈。
目标客户：正在接受美罗华治疗的会员患者
项目实施：
组织患者俱乐部的会员开展诸如联谊舞会、踏青、摄影比赛、病友家属征文等系列活动。
在主要城市（京沪穗）开展，每年一次。
启动时间：2011年。
美罗华患者教育－800热线
项目目的：
供患者电话咨询，患教项目入会咨询。
提供专家定期咨询、答疑时间患者可以网上预约、电话预约咨询时间
患者可以与专家电话直接沟通，沟通问题在网上公示。
提供专家门诊预约
供医师护士对会员患者进行随访。
及时将俱乐部的活动信息传递给目标患者。
目标客户： 项目普通会员 ，项目VIP会员
项目实施：
申请并开通800号码（同时申请400）。
800号码管理。
启动时间：2010年10月中旬。
中国淋巴瘤康复网
网站框架更新及完善：
患者教育信息：与淋巴瘤疾病、诊断、治疗相关的知识介绍
患教活动介绍：介绍年度内将举行的患教活动，引发患者关注
VIP入口：针对已在使用美罗华的会员患者，提供个性化和增值化的服务
疗程查询，疗程指导（下次治疗时间）
美罗华礼包申请
专家信息一览表
专家门诊预约
专家电话（视频）咨询、答疑预约
Information Flow
项目物料一览表
知情同意书（ICF）
美罗华淋巴瘤治疗指南
美罗华淋巴瘤康复手册
宣传海报
会员季刊
华彩新生－美罗华淋巴瘤患教项目图标设计
创意说明
整个创意“彩”出发，华丽的彩虹表达了患者从获新生的概念，橙色的双人，寓意温馨美好的情景。
项目进展时间表
项目预算
U-link Business Solutions Co., Ltd.
Project Objective:
The experienced clinicians explain the knowledge of disease and lymphoma knowledge of drug therapy to patients;
Live answering; provide the personalized service of expert consultant;
Promote standardization program, with full course of treatment, improve patient compliance, as a loyal user of Mabthera;
Treatment target: the VIP patients members received the treatment of Mabthera; ordinary members recommended by the VIP Member for Mabthera
treatment; non-members received the treatment of Mabthera but did not join the projects.
Implementation of the project:
Rely mainly on sales representative, and carry out the activates based on their responsible region as the unit.
Carry out activates in the top20 hospitals in the sales;
In the form of hospital lectures, sales representative is responsible for contacting with experts and organized patients, and contact relevant personal for activity site;
Lectures of each hospital shall be suitable for 10 to 20 patients 1, every six months, with total of 30 times.
Supported by information kits; (including health manuals and regular exchanged gifts).
Start time: in November 2010.
VIP member－member activities
Project Objective:
Provide a platform for mutual exchange in patients of lymphoma through club activities of the patients;
Reconstruction the confidence of the patient for curing; firm belief of patients; and receive Mabthera treatment until full recovery.
Target customers: patient member received the treatment of Mabthera;
Implementation of the project:
Organize the activities for patient members of club; such as patients friendship balls, outing, photography competition and Essay Competition of Patient
families;
Organize the above activities in the major cities (Beijing, Shanghai and) once a year.
Start time: 2011.
Mabthera patient education -800 Hotline
Project Objective:
Telephone counseling for patients’ consultation; the patient education project provide the consultation of membership;
Provide regular expert consultation, Q & A time; patients can make an appointment and telephone appointment on line;
Patients can directly communicate with expert in telephone; the communication problems shall be in online publicity.
Provide expert outpatient appointment
Doctors and the nurses followed up members.
Timely transmit the information of the activities of club to the target patients.
Target: The ordinary members, the project VIP Member
Implementation of the project:
Application and opening 800 hot line (also for 400).
800 Numbers management
Start time: mid-October 2010.
Lymphoma Rehabilitation Network of China
Updating and improvement of the framework of web site：
Patient education information: introduction of lymphoma disease, diagnosis and related treatment;
Introduction of teaching activities of patient: introduction of annual teaching activities of patient, triggering concern in patients;
VIP entrance: provide personalized and value-added services for the patients’ members used Mabthera;
Course inquiries, treatment guidance (next treatment time);
Mabthera gifts application;
List of expert information;
Specialist out-patient appointments;
Expert Phone (video) consultant, Q & Reservation;
Information Flow
List of project items
Information consent form（ICF）
Mabthera Lymphoma Treatment Guidelines
Mabthera Lymphoma Rehabilitation Manual
Posters
Member Quarterly
Huacai rebirth－Icon Design of Mabthera lymphoma project of patient education
Creative Description
The integral creative design is started for the "color", the gorgeous rainbow expressed the rebirth concept of patients; the two people shape of orange means warm and beautiful times。
Project schedule
Project budget
U-link Business Solutions Co., Ltd.
2013.4.5