汽车经销商授权申请申报材料
武汉市学新有限公司
武汉大师产业集团有限公司
申报材料目录
一、申请公司简要介绍
1、申请公司基本情况介绍
2、申请公司经营业绩
3、申请公司财务状况
4、管理团队
5、经营的品牌及业务开展情况
二、 BMW 项目计划
1、 申请城市
2、 当地高端汽车市场分析
3、 BMW项目投资计划
4、 资金来源
5、 经营计划
6、 项目选址
7、 对BMW品牌的理解
三、申请人联系方式
四、附件资料
1、申请公司营业执照复印件
2、申请公司验资报告及近三年财务审计报告复印件
3、申请公司进出口资质证明复印件
4、银行资信证明原件
5、选址地的土地权证复印件
6、所选场地及周围环境平面图、照片
一、申请公司简要介绍
1、申请公司基本情况介绍
武汉市学新有限公司位于湖北省路18号第1栋，法定代表人：笑嘻嘻，注册资本：人民币贰仟捌佰万元整，公司类型：有限责任公司（自然人独董），经营范围：房地产开发；汽车展示；旧机动车交易服务；家用电器、汽车、摩托车及配件、机电产品、建筑材料、装饰材料、金属材料、日用百货、汽车轮胎销售；摩托车维修及保养；汽车租赁；停车服务；房屋租赁。海南一汽海马品牌轿车及系列产品的销售；法国雷诺品牌轿车及系列产品的销售；福仕达品牌轿车销售；进口斯巴鲁品牌轿车销售；一类（小型车辆维修）（有效期至2016年7月31日）（国家有专项规定的经营项目经审批后凭有效许可证方可经营）
笑嘻嘻汽车是湖北省知名汽车销售企业，作为湖北省最具潜力的汽车运营商之一，自2001年进入汽车行业以来，就一直致力于为社会提供与国际接轨的汽车4S销售模式。现已获得沃尔沃、克莱斯勒、JEEP、道奇、长丰三菱、法国雷诺、斯巴鲁、海马、韩国现代、长安马自达、福仕达等湖北（武汉）地区的汽车特约经销权。公司始终以“专业汽车销售服务运营商”的概念定位，本着“服务是企业第一竞争力”的经营原则，让车主“尊亨有车生活”的服务理念，让顾客享受无忧用车的快乐生活。
2、申请公司经营业绩（单位：万元）
近三年经营业绩：
2009年 2010年 2011年
销售收入 38828 39041 43404
税前利润 1376 1511 1515
整车销售收入 29070 35278 38169
整车销售数量 2408 2656 3285
售后维修收入 2496 3763 5235
售后维修台次 27961 34209 42781
3、申请公司财务状况
2011年12月31日公司基本财务状况如下：单位（万元）
资产总计：44092 负债合计：31732 所有者权益合计：12360
其中：货币资金：11527
存货：8401
固定资产：12535
短期借款：8650
应付票据：20198
未分配利润：9019
资产负债率：72%
流动比率：99.4%
速动比率：71%
存货周转率（次）：5.3（次）
净资产收益率：9.16%
4、管理团队
主要岗位人员基本资料：
职务 姓名 性别 年龄 学历 从业时间
总经理 男 35 本科 13
销售部 男 32 专科 10
售后服务部 男 36 专科 13
市场部 男 31 专科 10
财务部 女 39 本科 15
人力资源部 女 30 本科 8
5、经营的品牌及业务开展情况
武汉市学新有限公司创办于1990年，从经营五金、摩托车及其配件起步，逐步发展成为湖北省汽车经销商圈内的领军企业，销售及服务网点遍及省地市（县）级城市。
•2000年，代理经销吉利汽车和海南马自达汽车；
•2002年在武汉市汉阳区建成湖北省第一家海南马自达销售服务店；2004年在武汉市武昌区建成第二家海南马自达销售服务店；
•2004年在武汉市汉阳区建成全进口VOLVO车型富豪汽车销售公司；
•2005年在武汉市汉口青年路投建法国雷诺（进口）销售服务店；
•2005年取得上海安吉斯巴鲁汽车销售服务有限公司授权，成为湖北省斯巴鲁汽车销售服务运营商，2006年获得日本斯巴鲁汽车正式授权；
•2006年获得北京戴姆勒•克莱斯勒公司正式授权；
•2008年取得韩国现代汽车代理权；
•2009获得长安马自达代理经销权；
2010年在武汉市汉阳区建成笑嘻嘻汽车工业园，各品牌汽车专营店分布如下：
公司名称 代理品牌 代理时间 店面地址
武汉市学新有限公司 日本斯巴鲁 2005年11月 武汉市汉阳区黄金口都市工业园金色环路18--1号
武汉韩现汽车销售服务有限公司 韩国现代 2008年8月 武汉市汉阳区黄金口都市工业园金色环路18--2号
武汉银马汽车销售有限公司 长安马自达 2009年10月 武汉市汉阳区黄金口都市工业园金色环路18--3号
武汉美诚汽车销售服务有限公司 法国雷诺 2005年11月 武汉市汉阳区黄金口都市工业园金色环路18--4号
武汉市学新有限公司 海马汽车 2000年2月 武汉市汉阳区黄金口都市工业园金色环路18--5号
武汉汉海汽车销售服务有限公司 克莱斯勒、道奇、JEEP 2006年11月 武汉市汉阳区龙阳大道陶家岭
武汉富豪汽车销售有限公司 沃尔沃 2004年12月 武汉市汉阳区龙阳大道特1号
武汉市海福达汽车销售有限公司 海马福仕达 2009年8月 武汉市武昌区白沙洲大道烽火汽车市场
二、 BMW 项目计划
1、 申请城市：湖北省武汉市
2、 当地高端汽车市场分析
2009年 2010年 2011年
总人口 785.9万 841.6万 878.5万
国内生产总值 4554.54亿 5515.76亿 6536.81亿
人均可支配收入 18385元 20806元 23720元
汽车保有量 83万辆 92万辆 122万辆
拥有量 5600辆 9800辆 15000辆
汽车年需求 3000辆 4000辆 5000辆
3、 BMW项目投资计划
武汉市学新有限公司申请 汽车经销商授权，拟与武汉大师产业集团公司共同出资合作经营该项目。武汉大师产业集团公司（以下简称武汉中恒集团）是湖北省一家大型知名企业，该公司基本情况介绍如下：
武汉中恒集团位于武汉市经济开发区沌口小区中恒工业园，注册资金人民币1.38亿元，占地面积28万多平方米，主要从事生产销售电脑、电视机、显示器和其他硬件，仪器仪表、机械设备、零配件及技术的进出口业务，房地产开发及商品房销售。旗下主要分支机构有：
•深圳华发股份有限公司。上市公司，证券代码，总股本人民币28316万元，武汉集团控股41.14%；
•武汉恒发科技有限公司。注册资金人民币1.8亿元，深圳中恒华发股份有限公司持股100%。
•香港誉天国际投资公司。注册资本美元990万元，武汉中恒集团持股100%。
•誉天置业（武汉）有限公司。注册资本港币7500万元，香港誉天国际投资公司持股100%。
武汉集团在武汉已开发了云天国际花园等多处商业地产项目，目前正在投资汉阳江城大道城市综合体项目，该项目基础建设总投资112亿元。
武汉集团拟进军高端汽车销售服务领域，因此与武汉市学新有限公司强强携手合作，将武汉集团位于武汉市经济技术开发区沌口小区10﹟土地面积约7700平方米用于建设 汽车销售服务中心，初步投资计划如下：
专营店名称：武汉宝盈汽车销售服务有限公司（暂定）
地址：武汉市经济技术开发区沌口小区
注册资金：人民币5000万元整
占地面积（自有）：7700平方米
地理条件：市区主干道旁
4、资金来源
以自有流动资金5000万元（其中武汉市学新有限公司现金投入2550万元，武汉中恒集团现金投入2450万元）初始投入2500万元用于建店及各项设备等，另外2500万元用于初期经营周转，再取得银行授信8000--10000万元。
5、经营计划
借助 汽车系列的品牌效应，整合外部的合作资源（媒体、商家、协会等）成立“爱心 会”汽车俱乐部，提供以下优质服务：
•开设汽车上牌、保险、年审、安揭、美容、检测一站式服务
•定期组织会员参与社会“慈善公益文化”活动及会员自驾旅游活动
•定期开展优惠服务周活动
•开展以旧换新的汽车置换业务
•提供24小时拯救服务
•及时向会员及用户发布 汽车的最新信息，加强与会员及用户的交流和沟通，发放纪念品，并收集宝贵意见
预测5年内有关经营数据如下：单位（万元）
第一年 第二年 第三年 第四年 第五年
销售数量（辆） 1500 1800 2200 2500 2800
整车毛利 3000 3600 4400 5000 5600
维修服务收入 1000 2200 3500 5200 6600
服务毛利 500 1100 1600 2600 3300
毛利合计 4000 4700 6000 7600 8900
6、项目选址
申请 项目地址位于武汉市经济技术开发区沌口小区318国道旁，面对武汉海天汽配城和神龙汽车公司、东风汽车公司总部，是武汉市十里汽车销售长廊的下延地区。在武汉市三环线内，与汉宜高速相连，接近京珠高速；东边为武昌区，南近湖北咸宁地区，西接湖北荆州、宜昌市，北邻湖北孝感市。该土地为武汉中恒集团下属企业武汉恒发科技有限公司空余工业用地，为长约110米，宽约70米的标准长方形空地，土地有效期限至2046年，交通位置极其优越，进出车辆更为方便。
项目选址地周边林立众多品牌汽车4S销售店，奔驰、奥迪、林肯、沃尔沃、雷克萨斯、东风系列、一汽大众、上汽大众、北汽系列等各类车型进驻多年，目前还没有 汽车经销商。
该处土地权证、平面图、周围环境照片、交通地图见附件资料。
7、对BMW品牌的理解
当今中国处于一个追求梦想兑现心意的时代， 的汽车文化代表了这个时代的进取精神，贴近中国人内心是 品牌价值的最好表达和完美体现。 品牌核心价值观的体现就是“驾驶的乐趣和潇洒的生活方式”。因此， 总是不遗余力地提生汽车的操控性能，让驾驶汽车成为一种乐趣、一种享受。
的企业文化中，相互尊重，以积极态度对待分歧；超越国家和文化边界的思维方式；团队合作的成果高于个人工作之和；以社会标准对待供应商和商业伙伴是做生意的基本原则；优厚的员工利益和强大的社会责任感等等这些精神正是中国人在不断探索和追求的境界。可持续发展贯彻到 的经营活动中，让中国人品味到其中的价值精髓。
出于对 汽车公司的敬意和诚意，我们真挚地期待与贵公司的合作！
申请单位：武汉市学新有限公司
武汉大师产业集团有限公司
申请地址：湖北省武汉市经济技术开发区沌口小区
联系人：
BMW car dealer license application materials of declaration
Filing materials directory
A brief introduction, apply for the company
1, apply for basic corporate profile
2, apply for the company business performance
3, apply for the financial status
4, management team
5, management of the brand and the business situation
Second, BMW project plan
1, apply for the city
2, the local high-end car market analysis
3, BMW project investment plan
4, funding sources
5, business plan
6, the project location
7 and the understanding of the brand of BMW
Three, the applicant contact way
Four, attachment material
1, apply for a photocopy of the business license of the company
2, apply for the company and capital verification report in the past three years, the financial audit report photocopy
3, apply for the company import and export qualification documents copy
4, bank credit certificate of the original
5, the site of the land authority card copy
6, the selected area and the surrounding environment maps, photographs
A brief introduction, apply for the company
1, apply for basic corporate profile
Built in wuhan economic and trade Co., LTD is located in silver, wuhan, hubei province hanyang golden loop 18 building 1, legal representative: LiYeLing, registered capital: RMB $2 eight is hk $ten thousand the whole, the company type: limited liability company (the natural person only dong), the business scope: real estate development; Auto show; Old motor vehicle transaction service; Electric appliance, auto, motorcycle and fittings, mechanical and electrical products, building materials, decoration materials, metal materials, daily provisions, car tire sales; Motorcycle repair and maintenance; Car rental; Parking service; Lease. Hainan faw hippocampal brand cars and series products sales; The French Renault brand cars and the series products sales; F shi to brand cars sales; Import subaru brand cars sales; A (small vehicle maintenance) (valid until July 31, 2016) (special provisions of the state have business projects after examination and approval by the effective business license may)
Silver car is built in hubei province famous auto sales enterprise, hubei province as the most potential car one of operators, since 2001 the since the car industry, has been committed to provide for the society and the international community's car 4 S sales model. We have received Volvo, Chrysler, dodge and JEEP, mitsubishi, France Renault, changfeng subaru, hippocampus, Korean modern, changan Mazda, fu shi of hubei (wuhan) areas such as the special car franchise. The company has always been to the "professional automobile sales and service operators" concept positioning, in line with "the service is the first enterprise competitiveness" principle of operation, let owner "honour hang a car life" the service idea, let the customer enjoy worry about the use of a happy life.
2, apply for the company business performance (unit: ten thousand yuan)
Nearly three years business performance:
2009 2010 2011 years
Sales income is 38828 39041 43404
Pre-tax profit 1376 1511 1515
Vehicle sales income is 29070 35278 38169
Vehicle sales volume 2408 2656 3285
After-sales maintenance income is 2496 3763 5235
After-sales maintenance measurements 27961 34209 42781
3, apply for the financial status
December 31, 2011 the company basic financial conditions as follows: unit (ten thousand yuan)
Total assets: 44092 total liabilities: 31732 owners' equity total: 12360
Among them: money: 11527
Inventory: 8401
Fixed assets: 12535
Short term loans: 8650
Notes payable: 20198
Undistributed profit: 9019
The asset-liability ratio: 72%
Flow rate: 99.4%
Fast acting rate: 71%
Inventory turnover (time) : 5.3 (time)
Net assets yield rate: 9.16%
4, management team
Main post personnel basic material:
Position name gender age degree from time
The general manager LiJing male 35 undergraduate 13
Sales QiXin male and specialized subject 10
The after sale service GaoHuaWei male 36 college 13
Marketing WuZhen male and specialized subject 10
The finance department MiaoYanQin female and undergraduate course 15
The human resources department SunTianE female 30 degree 8
5, management of the brand and the business situation
Wuhan city built silver economic and trade Co., LTD was founded in 1990, from the management hardware, motorcycle and its accessories start, and gradually developed into a car distribution of hubei province in commercial circle leading enterprise, sales and service outlets throughout the province city (county) level city.
• 2000, agency many geely automobile and hainan Mazda motor;
• 2002 years in wuhan in hubei province built the first hanyang hainan Mazda sales service store; 2004 years of wuchang district in wuhan city built a second hainan Mazda serves store sales;
• 2004 years in wuhan city into the VOLVO cars imported hanyang VOLVO car sales company;
• 2005 years in wuhan city of hankou TouJian French Renault (imports) serves store sales;
• obtained 2005 Shanghai Ann bahlul gith automobile sales and service Co., LTD authorization, becoming the hubei province subaru automobile sales and service operators, obtained the Japanese subaru car duly authorized;
• 2006 years by the Beijing, Daimler Chrysler formal authorization;
• obtained 2008 south Korean modern car agency;
• 2009 get changan Mazda Chinese dealership;
2010 in wuhan city built hanyang silver auto industrial park built, each brand automobile franchises distribution is as follows:
Company name brand agent agency time store address
Wuhan economic and trade Co., LTD. Japan built silver subaru in November 2005 in wuhan city industrial park HuangJinKou hanyang golden loop 18-no. 1
Wuhan Korea now automobile sales and service Co., LTD, Korean modern in August 2008 in wuhan city industrial park HuangJinKou hanyang golden loop 18-no. 2
Wuhan silver horse car sales Co., LTD changan Mazda in October 2009 in wuhan city industrial park HuangJinKou hanyang golden loop 18-no. 3
Wuhan beautiful sincere automobile sales and service Co., LTD. The French Renault in November 2005 in wuhan city industrial park HuangJinKou hanyang golden loop 18-# 4
Built in wuhan economic and trade Co., LTD, the hippocampus silver car in February 2000 in wuhan city industrial park HuangJinKou hanyang golden loop 18-number five
Wuhan han sea automobile sales and service Co., LTD, Chrysler, dodge and JEEP in November 2006 in wuhan LongYang hanyang avenue TaoGuLing
Wuhan Volvo car sales Co., LTD Volvo in December 2004 LongYang hanyang avenue in wuhan, no. 1
The blessing of wuhan city car sales Co., LTD MaFuShi sea in August 2009 in wuhan city BaiShaZhou avenue beacon wuchang district automobile market
Second, BMW project plan
1, apply for city: wuhan, hubei province
2, the local high-end car market analysis
2009 2010 2011 years
Population 785.984168785 trillion
Gross domestic product 455.454551576653681 thousand quintillion
Per capita disposable income is 18385 yuan 20806 yuan 23720 yuan
Car has 830000 cars of 920000 cars of 1.22 million cars
The ownership of 5600 cars of 9800 cars BMW 15000 cars
BMW car needs 3000 vehicles in 4000 cars of 5000 cars
3, BMW project investment plan
Built in wuhan economic and trade Co., LTD. Application of silver BMW car dealer authorization, and new technology to wuhan zhongheng industry group company operating the project a joint investment cooperation. Wuhan zhongheng new technology industry group company (hereinafter referred to as the wuhan zhongheng group) is a large famous enterprise in hubei province, the company introduced the basic situation as follows:
Wuhan zhongheng group is located at economic development zone in wuhan DunKou village zhongheng industrial park, the registered capital of RMB 138 million yuan, covers an area of more than 280000 square meters, is specializing in the production of computers, TV sets and display sales and other hardware, instrument and apparatus, machinery equipment, spare parts and technology import and export business, real estate development and sales of commercial property. Its main branches are:
• shenzhen zhongheng huafa Co., LTD. Listed company, the securities code 000020200 020, total share capital of RMB 283.16 million yuan, wuhan zhongheng group holding 41.14%;
• wuhan hair technology Co., LTD. Registered capital of RMB 180 million yuan, shenzhen zhongheng huafa industrial Co., LTD. 100% shareholding.
Throughout the day, Hong Kong international investment company. Registered capital RMB 9.9 million dollars, wuhan zhongheng group 100% shareholding.
Throughout the day, real estate (wuhan) Co., LTD. Registered capital of hk $75 million, Hong Kong international investment company throughout the day 100% shareholding.
Wuhan zhongheng group in wuhan has developed a sky international garden, etc zhongheng in commercial real estate project, at present are investing hanyang avenue river city complex project, the project infrastructure and a total investment of 11.2 billion yuan.
Wuhan zhongheng group plans to tap into high-end automobile sales and service area, and is thus built in wuhan economic and trade Co., LTD, silver willing hand in hand to cooperate, will be located in wuhan city of wuhan zhongheng group economic and technological development zone DunKou district 10 ﹟ land area is about 7700 square meters for the construction of BMW automobile sales and service center, initial investment plan is as follows:
Store name: wuhan zhongheng treasure surplus automobile sales and service Co., LTD. (temporary)
Address: wuhan economic and technological development zone DunKou district
The registered capital: RMB 50 million yuan
Cover an area of an area (own) : 7700 square meters
Geographical conditions: the city the main road
4, funding sources
With their own current funds is 50 million yuan (including wuhan city built silver economic trade Co., LTD cash into 25.5 million yuan, wuhan zhongheng group cash spent 24.5 million yuan) initial investment is 25 million RMB to build the equipment and store, another 25 million yuan in business turnover in the early, and obtain bank credit 8000- 100 million yuan.
5, business plan
With BMW car series brand effect, the integration of external cooperation resources (media, business, such as association) established the "love BMW will" car club, provide the following high-quality service:
• open the auto registration, insurance, annual review, Ann jie, beauty, testing one-stop service
• regularly organize the members to participate in social "charity culture" activities and membership drive tourism activities
• regularly carry out preferential service activity week
• carry out old change new car replacement business
• provide 24 hours save service
• promptly to the members and users of BMW released the latest information, strengthen and member and users of exchange and communication, issue a souvenir, and collect valuable Suggestions
Forecast on business data within five years are as follows: the unit (ten thousand yuan)
In the second year of the first year in the third year of the fifth year of the fourth year
Sales volume (a) 1500 1800 2200 2500 2800
3000 3600 4400 5000 the Maori. 5600
Maintenance service income is 1000 2200 3500 5200 6600
500 1100 1600 2600 service Maori. 3300
4000 4700 6000 7600 total gross. 8900
6, the project location
Application project is located in wuhan city BMW address economic and technological development zone DunKou district 318 national highway, facing the wuhan Haitian city auto parts and dongfeng Citroen automotive company, dongfeng automobile company headquarters, wuhan miles is car sales of corridor delays area. In wuhan city in the third ring, and han appropriate high-speed connected, close to the beijing-zhuhai expressway; The east of may, hubei province in the south of xianning region, west receives hubei jingzhou yichang, northern neighbour XiaoGanShi hubei. The land for wuhan zhongheng group affiliated enterprise wuhan hair technology Co., LTD. Spare industrial land, for about 110 meters long and wide about 70 m standard rectangular space, land effective period to 2046, traffic is extremely advantageous position, in and out of the vehicle is more convenient.
BMW project location to surrounding car brands with numerous 4 S club shop, Mercedes, audi, Lincoln, Volvo, lexus, dongfeng series, faw Volkswagen, Shanghai Volkswagen, series and other kinds of models being in years, there is no BMW car dealer.
The land authority card, maps, photos, traffic environment map see appendix material.
7 and the understanding of the brand of BMW
In today's China is in a dream of the mind to pursue era, BMW car culture represents enterprising spirit of The Times, close to the Chinese heart is a BMW brand value of the best expression and perfect embodiment. BMW brand core values is the embodiment of "driving the happiness and natural and unrestrained way of life". Therefore, BMW always spare no effort to lift the handling of the car was born performance, let driving cars become a pleasure, a kind of enjoyment.
BMW's corporate culture, mutual respect, to take a positive attitude to treat differences; Beyond national and cultural boundary way of thinking; The team cooperation achievements of above that of the individual work; By the social standard treats suppliers and business partner is the basic principle of business; Liberal employee's interests and strong social responsibility and so on these spirit is just the Chinese in the exploration and the pursuit of the state. Sustainable development to carry out the business activities of BMW, let the Chinese taste into which the value essence.
Out of the BMW car company's respect and sincerity, we sincerely look forward to working with your company's cooperation!
The applying unit: built in wuhan city silver economic trade Co., LTD.
2012.11.9