整车产品市场定位翻译-中英对照
2006年我国人均GDP首次超过了2000美元，预计到2020年将达到3000美元，中国经济发展正式进入了人均GDP2000－3000美元的关键时期。从美日欧国家的汽车普及历程看，人均GDP1000－3000美元是汽车普及率上升最快的一个时期，在人均GDP1000美元之时，美日欧汽车拥有量平均9～20辆/百人；当达到3000美元时，平均20～50辆/百人，我国距离此水平还有相当大的差距。
从近年情况看，在乘用车领域中，轿车销量的增长既具有较高的速度又具有较好的稳定性。后期轿车将继续保持较快的增长速度。
中国轿车消费虽然有强劲的增长潜力，但必将受到来自环境、土地、石油能源等多方面的制约。油价上涨、道路不足导致交通拥挤、大城市空气质量超出人的生理承受极限等因素都将制约汽车消费的过快增长。
下图反映了乐观与保守估计未来我国轿车市场需求，可以看出，即使是保守的预测，到2015年，我国轿车需求也将超过1100万辆。
3.4.4 整车产品市场定位
GA1系列车型产品的发动机排量在1.8-2.4L之间。产品是动感与舒适、操控与安全、质量高标准的结合；其设计、配置、技术的先进和充分的空间扩展，将成为自主品牌中高级轿车的标杆车型。
GA1车型系列产品将凭借外形、尺寸优势及优良的品质抢占中级车的高端市场、中高级车的低端市场和中端市场。
相对于其他自主品牌产品，GA1系列车型占有性能和品牌的优势；对于合资品牌，GA1系列车型性能质量接近、具有价格优势。
3.4.5 GA1系列车型的市场占有率和产品销售预测
GA1车型基本型产品将于2010年投放市场，随后会有基于同一平台的其它变形产品和换代产品跟进。根据市场占有率的目标，分年度整车产品销量预测如下：
GA1系列车型的产品销量预测（万辆）
年 份 GA1系列车型销量
GA项目一期排产计划
广汽部件和江森自控从自身发展以及GA自主品牌产品规划需要出发，建设内饰系统生产基地，产品满足广汽集团乘用车项目的配套需求，超前做好产品的检测、认证、试装等工作，实施计划与整车同步。
3.4.6 轿车内饰件市场的发展
1）汽车塑料零部件应用日益广泛
随着汽车技术的发展，塑料零部件在整车上的应用越来越广泛。按功能应用主要分为三类：内饰件、外装件、功能结构件。如保险杠、仪表板、座椅、头枕等制品、燃油箱、发动机和底盘上的一些零件等。
为了满足汽车工业发展的需求，汽车塑料的品种和应用范围不断扩大。20世纪90年代，发达国家汽车平均用塑料量是：100～130kg/辆，占整车整备质量的7%～10%；目前，发达国家汽车平均用塑料量达到300kg/辆以上，占整车整备质量的20%。预计到2020年，发达国家汽车平均用塑料量将达到500kg/辆以上。
我国经济型轿车每辆车塑料用量为50～60kg；我国中、高级轿车基本为发达国家引进车型，汽车塑料的应用量基本与发达国家上世纪90年代水平相当，为100～130kg/辆。
Per capita GDP of our country has already exceeded 2000 dollars for the first time in 2006. It is estimated that it will reach 3000 dollars by 2020. The
development of Chinese economic has formally entered into the key period of 2000- 3000 dollars of per capita GDP. The popularizing course of automobile of
European country, America and Japan indicates in the period of per capita GDP of 1000-3000 dollars is the most fast growth period of automobile
popularization. In the period that the per capita GDP is about 1000 U.S. dollar, the automobile owning amount in European country, America and Japan is about
9- 2 per one hundred person on average; when the GDP reaches 3000 dollars, the automobile owning amount in European country, America and Japan is about 20- 5
per one hundred person on average. There is sizable disparity from this level in our country.
By studying the situation in recent years, in the auto field of passenger car, the growth of the sales volume of auto has a higher speed and a better
stability. The sales volume of auto will continue keeping faster growth rate on later stage.
Although Chinese has powerful growth potential for auto consumption, it will encounter the restriction in many aspects, such as environment, land, and
petroleum energy, etc. The fast growth of the auto consumption shall be restricted by the factors such as the rise of the oil price, lacking of road to cause
traffic jam, and air quality exceed beyond physiological limit of people in big city.
The following chart indicates the optimistic and conservative estimation for the auto market demand of our country in the future. From this chart we may find
out, the auto demand of our country will exceed 11 million by 2015 even in the conservative prediction.
2008-2015年轿车需求测算（万辆）：Estimation of auto demand (Ten thousand)
乐观估计：Optimistic estimation
保守估计：Conservative estimation
3.4.4 Market orientation of completed auto products
The engine capacity of the GA1 series products is between 1.8-2.4L. The products are the high quality combination of dynamic, comfortable, controlling, and
security; the advanced design, configuration, technology and the expansion of abundant space of the GAI series shall be the pilot products of the middle-and
-high-ranking auto of proprietary brand.
The serial products of GA1 will grab market share of the middle grade auto of high end market, middle-and-high-ranking auto of the low end market and
intermediate market through its appearance, advantage of size and excellent quality.
Compared with the other proprietary brand products, the GA1 series have the advantages of performance and the brand; compared with joint-venture brand, GA1
series have advantage of close performance quality and prices.
3.4.5 Occupation rate of market of the GA1 series and sales forecast of the products
The basic model of GA1 products will be put on market in 2010, and the other variation products and regeneration product based on the same platform shall be
followed up afterwards. According to the occupation rate of target market, the annual sales volume of completed auto products to predict is as follows:
The predicted sales volume of the products of the GA1 series (Ten thousand)
Year
Sales volume of GA1 series
Production arrangement of the first stage of GA project
Oriented from the planning demand of proprietary brand products and the development of its own, Guangzhou Automobile Group Co., Ltd. and Johnson Controls
build the systematic production base of interior decorations. The products may meet the demand for the project that the products and configuration
requirements of Guangzhou Automobile Group Co., Ltd; implement the working procedure in advance such as products testing, authentication and package, etc.
The implemented plan shall keep in pace with the plan of completed auto.
3.4.6 Market development of the auto interior decoration
1) The plastic spare part of automobile is used extensively with each passing day
With the development of automobile technology, the plastic application on the completed auto of spare part is more and more extensive. It may be divided into
o three categories according to its function: inside decorative parts, exterior decorative parts and functional parts such as bumper, instrument panel, seat,
back headrest, fuel tank, engine, some parts of chassis, etc.
In order to meet the demands of automobile industrial, the plastic variety of the automobile and application range are expanding constantly. In the 1990s,
the plastics amount applied in automobile of developed country is about 100- 130kg per car in average, which accounts for 7%- 10% of outfitting quality of
completed auto; at present, the plastics amount applied in automobile of developed country is over 300kg per car, which account 20% of outfitting quality of
completed auto. It is estimated by 2020, the plastics amount applied in automobile of developed country in average shall reach 500kg per car.
The plastics amount applied in automobile economical car of each auto of our country is about 50- 60kg; In our country, the medium and high grade car is
basically introduced from the developed country, the plastic application amount of the automobile is basically equal to lev
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