患教项目流程翻译-中英对照
患者招募及会员活动策略二：健康处方
除了在淋巴瘤专科门诊外，在病理科、门诊报告领取处、及院内教育会开展淋巴瘤健康处方行动：
健康处方内容：强调介绍项目公益性，以及患者利益
疾病知识：淋巴瘤疾病知识宣传，为患者树立战胜淋巴瘤的决心；
医院、专科介绍；健康手册；会员季刊
热线、网站展示：为患者提供直接专家电话咨询服务，以及线上服务，通过热线、网站注册，获得疾病管理综合服务
疾病管理：会员可免费获得复查时疗效评价的检查，以及系统的疾病管理等
患者注册方式：
知情同意书（ICF）：患者可自行填写ICF投入信箱中；也可派驻专职护士搜集，前期在试点医院推行
热线、短信平台:淋巴瘤康复热线
网站：淋巴瘤康复网
招募策略及会员活动三： 院内淋巴瘤义诊 ¡ª¡ª吸引目标患者集中活动
目的：
美罗华目标医院开诊义诊活动，参加活动的患者及家属多为我们要招募的目标客户群。
义诊活动同时为项目做公益宣传，做院内加入系统的路径指引，为招募工作做好准备。
通过义诊专家的诊断咨询，推荐患者加入美罗华患教项目，成为潜在消费者。
项目形式：
为淋巴瘤患者免费提供专家诊断。
为淋巴瘤患者提供免费咨询、体检。
项目宣传，推荐患者加入项目。
目标客户：还没有加入项目的有意加入的淋巴瘤患者，他们是美罗华的潜在用户，项目会员，其他主动参与的患者。
项目实施：
在上海、北京、广州试点医院开展， 每个医院3个月一次。
辅以院内宣传、网站及热线通知。
义诊可以现场加入会员，既有礼包。
启动时间：2010年9月 上海；2011年3月 北京；2011年9月 广州。
招募策略及会员活动四： 健康大讲堂
项目目的：
宣传患教项目，吸引患者加入项目；
为会员及非会员患者讲解淋巴瘤的疾病知识及药物治疗的知识；
目标客户： 没有加入项目但有意加入项目的患者， 项目会员，及自愿接受教育的其他患者。
项目实施：
以销售代表为主，以其所负责的市场区域为单位开展活动。
在销售额排名中top30的医院中开展。
形式为院内讲座，销售代表负责联系专家和组织患者，联系场地等。
每次院内讲座，以20～30名患者为宜，每2个月一次，共计60场。
现场加入成为会员现场填写ICF，或事后网站及800自助入会。
辅之宣传资料包及礼品（招募期会员使用）
启动时间：2010年11月。
VIP会员活动策略目标
对已经成为美罗华用户的患者进行进一步的教育及有附加价值的服务，提高患者依从性，成为美罗华的忠实用户。
建立庞大的数据库， 巩固市场地位
Project Objective:
The experienced clinicians explain the knowledge of disease and lymphoma knowledge of drug therapy to patients;
Live answering; provide the personalized service of expert consultant;
Promote standardization program, with full course of treatment, improve patient compliance, as a loyal user of Mabthera;
Treatment target: the VIP patients members received the treatment of Mabthera; ordinary members recommended by the VIP Member for Mabthera treatment; non-members received the treatment of Mabthera but did not join the projects.
Implementation of the project:
Rely mainly on sales representative, and carry out the activates based on their responsible region as the unit.
Carry out activates in the top20 hospitals in the sales;
In the form of hospital lectures, sales representative is responsible for contacting with experts and organized patients, and contact relevant personal for activity site;
Lectures of each hospital shall be suitable for 10 to 20 patients 1, every six months, with total of 30 times.
Supported by information kits; (including health manuals and regular exchanged gifts).
Start time: in November 2010.
VIP member－member activities
Project Objective:
Provide a platform for mutual exchange in patients of lymphoma through club activities of the patients;
Reconstruction the confidence of the patient for curing; firm belief of patients; and receive Mabthera treatment until full recovery.
Target customers: patient member received the treatment of Mabthera;
Implementation of the project:
Organize the activities for patient members of club; such as patients friendship balls, outing, photography competition and Essay Competition of Patient families;
Organize the above activities in the major cities (Beijing, Shanghai and) once a year.
Start time: 2011.
Mabthera patient education -800 Hotline
Project Objective:
Telephone counseling for patients’ consultation; the patient education project provide the consultation of membership;
Provide regular expert consultation, Q & A time; patients can make an appointment and telephone appointment on line;
Patients can directly communicate with expert in telephone; the communication problems shall be in online publicity.
Provide expert outpatient appointment
Doctors and the nurses followed up members.
Timely transmit the information of the activities of club to the target patients.
Target: The ordinary members, the project VIP Member
Implementation of the project:
Application and opening 800 hot line (also for 400).
800 Numbers management
Start time: mid-October 2010.
Lymphoma Rehabilitation Network of China
2013.4.4