商务广告翻译-中英对照
橄榄油：用“非主流”理念再创一片蓝海
宋青
Betis Olive Oil: Exploring potential markets with “non-stream ideas”
Song Qing
在充分竞争的食用油大行业中，橄榄油是一个正在蓬勃发展的细分行业。在多个大大小小的品牌的共同努力下，消费者在脑海中已经给橄榄油贴上了绿色、健康、多用途、高档等标签，从品牌专业角度看，已经具有了品类认知。
In the fiercely competitive edible oil market, olive oil is a thriving subsector. The joint-effort from different brands has impressed the customers that olive oil is nature, health-friendly, multi-use and top-grade. From the perspective of brand-cultivation, there is a good common view coming into being in customers’ mind.
根据海关数据显示，2011年，我国橄榄油进口总量为32898吨，同比增长55%，相比于2002年605吨的进口量，十年内整体橄榄油的年进口量增长近55倍。从行业进口趋势看，初榨橄榄油的进口占比加速提升，2011年初榨橄榄油占比已经达到了92%。从产地上看，西班牙、意大利和希腊是中国目前主要的橄榄油进口来源国。
According to statistics from the Customs, in 2011, the gross import of olive oil amounted to 32,898 tons, an increase of 55% over the previous year, and compared to the 605 tons in 2002, the annual import of olive oil has increased for almost 55 times in the past ten years. In terms of the imported categories, the import of extra virgin olive oil has increased in a large scale in that in 2011, it has possessed 92% in the overall imported olive oil. In light of the producing area, Spain, Italy and Greece are China’s major olive oil suppliers.
经过仔细的市场分析，利营销有限公司董事长陆文金和团队认为，橄榄油行业正是一片理想的蓝海，而2008年正是一个绝好的切入时机，此时一旦领先，步步领先。当年，青营销有限公司注册成立。Golden Olive是金欧利公司的英文名，也明明白白的标示了它的主营业务：橄榄油。
With a thorough market analysis, Lu Wenjin, the president of Golden Olive Marketing Limited Corporation in Qingdao, and his team believe that olive oil is a promising market and 2008 is the time for penetrating the market as it goes like “A lead in time, a lead forever”. As a result, 2008 witnessed the birth of Golden Olive which is the English name for this marketing corporation, clearly showing its major business—Olive oil.
自成立以来，金公司全力推广“贝”品牌。贝是西雷斯和利贝雷斯公司的明星品牌。该公司成立于1914年，有着悠久的橄榄油生产历史，位列西班牙十大橄榄油出口商之一。公司位于以盛产高品质初榨橄榄油而闻名世界的安达卢西亚大区。
Since its establishment, Golden Olive Corporation has been promoting “Betis” – a star-brand for olive oil by TORRES Y RIBELLES, S.A. TORRES Y RIBELLES, S.a Company was founded in 1914, and with the long history in producing olive oil, it ranks top ten among olive oil exporters in Spain. This company is located in Andalusia region which is famous for rich high-quality extra virgin olive oil.
2013.9.18