New Start, New Hoist
Introduction to Shenzhen Airlines
Shenzhen Airlines was founded in Nov, 1992 and had the first flight on Sep. 17th, 1993 which is a share holding airline company specialized in air passenger, cargo and mail transportation. Since the first flight, Shenzhen Airlines keeps a consecutive record for 13 profitable years and 14 years of safe flight. Furthermore, it has gained the public recognition for its safe flight, excellent services, good economic performance and effective management. Currently, Shenzhen Airlines has over 7000 employees, 47 passenger aircrafts and 3 Boeing 747 cargo aircrafts working in over 130 domestic and international flight routes. It maintains 47 sales departments domestically and abroad. It has set up six branch companies in Nanning, Wuxi, Guangzhou, Changzhou, Shenyang and Zhengzhou as bases; also it has six secondary companies of Cargo Transportation as well as Industry Trading, Advertisement, Travel, Hotel and one international flight training school. Shenzhen Airlines is the controlling stockholder of Changzhou Airport and manages Wuxi Airport. It has set up the joint venture Jade Cargo International with Germany Lufthansa, and co-established a regional airline company with American MESA as well as Alink Business Jet Management with Hong Kong investors. The total asset of Shenzhen Airlines at present is worth 15 billion RMB.
In Nov 2005, Shenzhen Airlines accomplished the alteration of stock equities and became the biggest private controlling airlines in China. New stockholders launch a leapfrogging development strategy called 369 Program and lead Shenzhen Airlines into a new developing era.
The year 2006 is a milestone in the developing history of Shenzhen Airlines for being the beginning year for the 369 Program, and a rewarding year for safety, profits, services and development. Shenzhen Airlines has establishes the development strategy, formed a cultural system, performed a series of organizational innovation, management innovation, mechanism innovation and service innovation, implemented the plan of bringing and training of talents, and set up one simulator training base, three employees training centers and three co-founded research bases with universities. Entering Northeast, settling in central China, boosting the Guangzhou strategy, Beijing Strategy and Gold Delta Strategy consisted of Suzhou, Wuxi and Changzhou, actively preparing the branch companies in Shandong, Southwest, Xi’an, Nanjing, primarily accomplishing the forepart strategy deployment, the cooperate strength and social influence have performed an overall exaltation. In 2006, Shenzhen Airlines brought in twelve aircrafts of Boeing 747, 737and Airbus 319, 320, set up three production bases which made it the year of bringing in the most crafts and building the bases fastest of Shenzhen Airlines. With ensuring the safety, Shenzhen Airlines has over-fulfilled all business indicators by conveying 7.1257 million passengers and 105.9 mille-tons of cargo and mails to achieve the highest gross income of 6.448 billion RMB. Comparing with the previous year, the corresponding rises are 24.3%、27.3% and 31.8% with a profit of 360 million RMB which is the highest in Shenzhen Airlines’ history. In the first quarter of 2007, Shenzhen Airlines has already achieved a profit of 128 million RMB and taken a leading position in domestic airlines. Shenzhen Airlines presents a strong impetus of development.
In 2007, directed by the Group goal ‘Establishing Shenzhen Airlines’ Compass Management Module, Building a five-star aviation transport company Becoming a leader in unique aero fields ’, Shenzhen Airlines takes innovation and gumption as motivity, further accelerates the development, upgrades service quality and follows the Group business plan of ‘One principal part, Two supports, Three operations, Four sectors’ to expand into an industrial group of value chains and service chains. Shenzhen Airlines keeps passenger transport as the principal part and develops cargo transport at the same time, implements the 369 Program, pushes forward the establishment of information and capital operation platform, realizes the collective development of cargo transport, regional lines and business jets, vigorously improve the industrial sectors which have a close relativity with the owners such as airports, hotel and travel, real-estate, aircraft lease. In 2007, Shenzhen Airlines Group will achieve a gross income of over 10billion RMB, convey over 10million passengers, and hold over 70 aircrafts. The first stage goal of Shenzhen Airlines’ 369 Development Strategy Program will be realized in advance.
Shenzhen Airlines take the mission of ‘Becoming the world most welcome and valuable airlines, Promoting the national aviation industry to be the world’s preferred choice’, and the vision of ‘Pioneering the unique airlines’ to present the society our targets and responsibilities, and to contribute our full strength into the development of China becoming an advanced country of civil aviation.
Shenzhen Airlines 369 Development Strategy Program
In Nov 2005, Shenzhen Airlines successfully accomplished the alteration of stock equities and then became the biggest private controlling airline in China. A new page is open and Shenzhen Airlines enters into a new developing era. The board of directors of Shenzhen Airlines has framed the 369 Development Strategy Program for the company according to the interna