1、加速空白地级城市的业务开发,上半年在全国18家空白地级城市专卖店的成功开发中,武汉分公司占据了11家;也为未来1-2年进行县级城市专卖店的开发进行了很好的尝试,今年上半年,武汉分公司还成功开发了湖北十堰地区竹溪县专卖店(和分公司直接签署经销协议,首批进货3万元);
2、第三方物流运作模式的逐步成熟使得各经销商开始逐步加大瓷砖胶、填缝料在各地的推广,尤其是在家装渠道中的大力推广,并已开始得到回报,从而让我们的产品销售结构更趋合理。
3、随着第三方物流运作模式的逐步成熟,各大百万经销商开始更有信心的逐步加大了对市场的投入,经销热情更加高涨,从而可更好的保证市场的良性、持续运行;
4、第三方物流运作模式无形中大幅增加了分公司的费用和支出,但上半年我们仍然能超额完成预算,从另一方面证明武汉分公司的“以商养商、以市场养市场”的营销策略是可行的。
(一)加快和加强对新进员工的培训,确保能尽快产生销售力;
(二)进一步构想参考北京市建筑装饰装修镶贴工比武大奖赛规则, 组织湖南、湖北各总经销商和装修协会进行合作试点,举行产品推广会,在两省各组织一次声势较大的营销活动,为下半年的销售增长带来新的亮点;如可行,再在陕西、河南两省推广;同时借此机会,加大辖区内空白地级城市专卖店的开发工作,力争在第三季度确保将所有的空白地级城市全部开发出来;
(三)在8月份精心组织、筹划、准备“蓝墙绿地”彩色防水上市方案;
(C) Careful organizing, planning and preparing the listed programs of "blue wall of green" color waterproof in August;
(四)继续完善三地第三方物流仓储配送管理流程。
(D) Continue to improve the management process of logistics warehousing and distribution of the third-party of the (Chinese) mainland, Taiwan and Hong Kong .
销售数据分析要点:
(1)销售顺畅良好
A:同期增长历史新高
B:完成全年计划任务
C:人均销售 万,比同期提高
Analysis of sales data:
(1) Well-received in all markets
A: Rise to a historical new high over the same period
B: Completed of the annual plan objectives
C: The average sales volume is about , whichi is higher over the same period
(2)存在问题
A:山东、安徽、上海完成率低于平均水平
B:项目部、山东的同期增长低于平均水平
所以,山东、安徽、项目部这三大块的销售还是未摆脱紧张的状况。
(2) Problems
A:The completion rate of Shandong, Anhui and Shanghai is below the average rate;
B: The growth rate of Project Department and Shandong is below the average growth rate over the same period
Therefore, three sales blocks of Shandong, Anhui and the project department are still not get rid of tense situation.
财务数据及分析:
毛利率比同期增长6.5%
净利率比同期增长6%
净利润是同期的2倍(今年有望净利突破 X万)
Financial data and analysis:
Gross margin increased about 6.5% over the same period
Net profit margin increased about 6% over the same period
The net profit is about 2 times over the same period (net profit of this year is expected to exceed X )
分析要点:
(1)浦东工厂在较复杂的环境中度过了半年的磨合期,逐渐进入沟通顺畅阶段(平稳、 安定、无事)
Analysis of main points:
(1) Pudong plant experiances over six-month run-in period in a complex environments, and gradually phase into the communication and smooth period (smooth, stable and quite);