目标整车产品市场分析翻译-中英对照
本项目产品是为广汽GA项目整车配套的，作为集团内核心供应商的地位。本项目产品与整车产品息息相关，整车产品的市场能够反映项目产品的市场状况。
3.4.1 国内轿车市场发展回顾
“十五”以来，随着我国国民经济的持续快速发展，人民生活水平的不断提高，道路系统的不断扩展完善，汽车市场持续迅速发展。轿车市场更呈现爆发性增长，2001－2007年六年时间我国轿车产量增加了685%。
各年轿车产量情况见图3.1-1。
全国轿车产量（万辆）
图3.1-1 1991-2007年中国轿车产量
3.4.2 轿车生产企业格局
1）市场份额
根据中国汽车工业协会统计数据，我国有超过100家整车汽车生产企业，其中乘用车生产企业59家，但12大轿车生产企业占据了国内轿车市场的73.4%。2007年主要轿车生产企业的国内轿车市场占有率情况见图3.1-2。
图3.1-2 2007年主要轿车生产企业国内市场占有率
2）自主品牌轿车市场的发展
2007年是自主品牌稳定发展的一年，自主品牌的轿车产量首次突破100万辆，达到125余万辆，占轿车年产量的26.2%。其中奇瑞汽车、吉利汽车销量位居全部汽车生产企业前十强，产量分别为32.7万辆和21.7万辆，此外，天津一汽、华晨汽车、海马汽车、比亚迪汽车的轿车产量也在10万辆以上。
自主品牌向合资品牌亮剑，并得到了市场有力回应，中国的自主品牌在一步步壮大，并开始抢夺合资企业的市场份额。图3.1-3是自主品牌与合资品牌的轿车市场占有率的变化趋势。2007年上本年，自主品牌持续2006年的发展势头，已经在轿车市场占有26.2%的份额。其中奇瑞汽车已经上升到第3位。
图3.1-3 自主品牌和合资品牌的轿车市场占有率
自主品牌发展成为改变中国轿车行业市场格局的根本性因素。自主品牌轿车以低端产品入手，并向中高端市场延伸。
3.4.3 中国轿车市场需求预测
总体来看，中国汽车发展趋势有几个：首先是高速的增长；第二个是自主品牌的能量进一步发挥出来；第三个就是新车型投放仍然较为密集；微型和小型车市场将呈现快速增长态势；价格将继续走低，但是降低幅度会小一些。这一切都表明我国汽车产业处于良性发展状态。轿车进入家庭将成为不可避免的潮流。
国外市场经验表明，轿车消费量与人均收入水平密切相关。我们可以从以下几个指标判断中国汽车行业，特别是轿车行业进入持续快速增长阶段：
1） 人均收入达到1000-3000 美元阶段，轿车消费呈现快速增长态势。
2） 国际市场轿车占汽车总销量的比例在70%左右，而我国目前轿车比例为50%左右，也说明轿车消费上升幅度空间很大。
中国轿车销量及GDP的增长
2003年我国人均GDP首次超过1000美元，在人均国民生产总值达到1000美元的时候，随着汽车消费环境的改善，居民汽车消费的潜能逐步释放，并转化为居民购买汽车的热潮；中国正在步入大众汽车消费的时代。
上图是1985年以来中国GDP和轿车销量的增长情况。2004年和2003年汽车销售量的增长是GDP增长的4.2倍和3.5倍，这是消费结构升级的必然结果。2003年，我国每千人的轿车拥有量只不过5.16辆。与中国的经济发展水平不相称，如果达到世界平均水平，中国应该有1.6亿辆汽车，是目前的8倍。2005年，我国经济较为发达的广东地区百户汽车拥有量也不到10辆。
3.4. Target market analysis of completed auto products
The products of this project are designed for the supported products of the GA project of Guangzhou Automobile Group Co., Ltd. As a core supplier inside this group, the products of this project are closely related with the completed auto products. The market of the completed auto products may reflect the market situation of the products of this project.
3.4.1 Development retrospect of the domestic auto market
With the sustainable and rapid development of the economy in our country, constant improvement of people's living standards, constant expansion and improvement of the road system, sustainable and rapid development of the automobile market since “the 10th five-year plan”, automobile market appears an explosive growth. In the past six years from 2001 to 2007, the auto output of our country increased by 68.5%.
Situation of auto output of each year see Fig. 3.1-1.
Gross production of cars in China (Ten thousand)
Fig.3.1-1 Gross production of cars in China from 1991-2007
3.4.2 Enterprise structure of auto manufacturing
1) Market share
According to statistics of the association of Chinese auto industry, there are over 100 completed auto automobile manufacturing enterprises in our country. Among them, the enterprises for manufacturing the passenger car is about 59, however the 12 big manufacturing enterprises have occupied 73.4% of the domestic auto market. The occupation rate of domestic auto market of main auto manufacturing enterprises in 2007 shall refer to Fig. 3.1-2.
其它：Others
一汽大众：FAW-VW
上海大众：Shanghai Volkswagen
上海通用：Shanghai GM
奇瑞：Cherry Auto
一汽丰田：FAW Toyota
东风日产：Dongfeng Nissan
广州本田：Guangzhou Honda
天津一汽：Tianjin FAW
北京现代：Beijing Modern
神龙汽车：Dongfeng-Citroen
吉利汽车： Geely Auto
长安福特：Changan Ford
Fig 3.1-2: Domestic occupation rate of auto market of main manufacturing enterprise of 2007.
2) Development of the proprietary brand of auto market
2007 will be the year for steady development of the proprietary brand. The proprietary brand of auto output has exceeded 1 million for the first time, which is up to 1,250,000 and takes 26.2% of the annual auto production. Among them the sales volume of automobile of Cherry and Geely occupy the top ten of all automobiles manufacturing enterprise. The auto output is about 327,000 and 217,000 respectively. In addition the auto output of Tianjin FAW Motor Co., Ltd., Brilliance Auto, Haima auto, and BYD also exceed 100,000 as well.
The challenge of proprietary brand to the brand of joint-venture has received the effective respond of the market. The proprietary brand of China grows from strength to strength, and starts to grab the market share of the joint venture. Fig. 3.1-3 is a variation tendency of the occupation rate of auto market of proprietary brand and joint-venture brand. In the first half year of 2007, the proprietary brand maintained the growth momentum in 2006, which had already occupied 26.2% of market share of auto. Among them the market share of Cherry automobile has already risen to the third.
2004年销量：Sales volume in 2004
2005年销量：Sales volume in 2005
2006年销量：Sales volume in 2006
2007年销量：Sales volume in 2007
自主品牌：Proprietary brand
合资品牌：Joint-venture brands
Fig. 3.1-3 Occupation rate of auto market of proprietary brands and joint-venture brands
The development of proprietary brand is the fundamental factor for changing the pattern of Chinese auto market. The proprietary brand of Chinese auto shall start from the products of lower end and extend to the high end market.
3.4.3 Requirement forecasting of Chinese auto market
Generally speaking, the development of Chinese automobile has the following tendencies: the first is the high-speed growth; the second is that the energy of proprietary brand is further brought into play; the third is that it is still quite intensive for the new style auto putting on the market; miniature and the compact auto market will present the fast growth situation; the auto price will continue dropping, but the decreasing amplitude will be smaller. All these indicate that the automobile industry of our country is in a sound state of development. It shall an unavoidable trend for auto entering to family life.
The experience of overseas market indicates that the consumption of auto is closely related to income per capita. We may judge the Chinese automobile trade from several following indexes, especially the period while the auto trade enters the stage of continuous and fast growth:
1) In stage of per capita income reaches 1000-3000 dollars, the auto consumption presents the situation of fast growth.
2) The international market proportion of the total sales volume of the automobile is about 70%, and the proportion of auto at present in our country is about 50%, which proves that the space of ascending range of auto consumption is very large.
轿车产量（万辆）：Auto production output （Ten thousand）
轿车产量：Auto production output
多项式（轿车产量）：Polynomial（Auto production output）
GDP（亿元）：GDP（100 million Yuan）
Growth of the sales volume of Chinese auto and GDP
Per capita GDP of our country has exceeded 1000 dollars for the first time in 2003. When the per capita gross national product reaches 1000 dollars, and together with the improvement of the automobile consumption environment, the latent energy of resident consumption for automobile is gradually released, and enters into the upsurge stage for residents buying the automobile; China is going to step into the era for popular consumption of automobile.
The preceding chart is the growth statue of China GDP and sales volume of auto since 1985. In 2004 and 2003, the growth of the sales volume of the automobile was the 4.2 times and 3.5 times of the increased GDP, which was an inevitable outcome of the upgrading of consumption structure. In 2003, auto owning amount of every thousand people of our country was only 5.16, which was unmatched with the economic development level of China. If complies with the average level of the world, it should have 160 million automobiles in China, which shall be 8 times of present status. In 2005, the automobiles owning amount of each 100 residents was less than 10 automobiles in comparatively developed economic area of our country.
2013.2.25